Books

IMG_0002Accounting book by prof. PHD Ivana Milojevic Center was published in 2010.

This book is dedicated to the basics of modern and traditional accounting as one of the most important economic disciplines. The changes that are inherent in modern society require knowledge of the methods used to monitor and thus create conditions for timely possibility of influencing them.

The author of this book, the totally understandable manner allows readers to realize accounting not only as a scientific discipilne but also as a methodological device for monitoring the reality that surrounds us.

PRICE: 1.500,00 RSD

 

 

 

teorija-racunovostva-kao-informacionog-sistema-prva-strana-page-001In the era of the information society, the models of monitoring the economic phenomena are gaining in importance. Accounting as one of the information systems, requires it to be recognized and as such defined. In this book, the authors presented the basic theoretical settings of such a system, leaving the readers, the ability to recognize their place and role in the business system, and the chance to use it. The book presents the models of establishing accounting as an information system, its instruments and the functioning system.

PRICE: 1.500,00 RSD

 

 

 

 

upravljanje-investicijama-prednja-strana-page-001The aim of the author is to familiarize readers with investment theory and practice in order to acquire basic knowledge in the area of managing the investment process and activities and mastering the basic methodologies and techniques used for the preparation and evaluation of investment projects. Readers will be introduced to the concept and types of investments, the portfolio and the competitive strategy of enterprise development, the basic principles of investment policy, the stages of the investment process, the significance and method of realization of pre-investment analyzes. It will learn how to analyze the development possibilities of investors, what are the steps in the market analysis, the aspects of the technological project and the installation and assessment of the necessary investment funds. It will acquire practically applicable knowledge in the area of calculating the income of an investment project, as well as various categories of expenditures, elements that form a schedule for realization of the investment, statistical indicators used to assess the rentability of an investment project. PRICE: 1.500,00 RSD

 

 

marketing-prednja-strana-page-001“Modern marketing is communication and almost every communication can be marketing. They are inseparable.” These are the words of famous professor Don E. Schultz from Northwestern University, whom he presented the role of marketing today. What was once observed and implemented separately, such as advertising, sales promotion, public relations, personal sales, direct marketing, online marketing, product packaging, prices and arrangement of the place of sale – today is part of a unique entity we call marketing. The intention of the textbook “Marketing” is to introduce readers into a dynamic, complex but also exciting world of marketing. He explains the basic stages of the marketing communication planning process, emphasizes the importance of creativity in marketing, talks about the main communication tools and media that companies can use to promote their products and services.

PRICE: 1.500,00 RSD

 

poslovno-pravo-prednja-strana-page-001The goal of the author is that this work, unlike works in which similar problems are encountered, is a textbook of the right business in the true sense of the word. Namely, traditional rights such as commercial and commercial law are slowly overcome due to the all-new understanding of business, which makes business law as the legal discipline that is yet to be opened opens the way and guarantees its application not only within legal sciences, but also within economic and organizational sciences, even in the coastal management, international business and tourism. This author has a great experience in practical work in the field of legal science, so there is no doubt that when writing this book, the author invested his undisputed knowledge and experience in order to bring the reader closer to the relatively new legal discipline we call business law, which is becoming more and more distancing from the commercial and commercial law they have derived.

PRICE: 1.500,00 RSD

 

 

osnovi-informacionih-sistema-prednja-strana-1An information system is a system in which the connections between objects and the connection of the system with the environment are realized by the exchange of information. The basic task of the information system is to collect, process, archive, analyze and disseminate information. Processing of collected data into information, for their transformation into knowledge for specific (business) purposes. By studying this book, students and stakeholders in this field will be able to learn through the V headers everything they need about hardware, system and application software, databases, computer networks and telecommunications, as well as information technologies and systems.

PRICE: 1.500,00 RSD

 

 

statisticko-kvantitativna-analiza-prednja-strana-1A statistical quantitative analysis is a book intended for students and researchers who want to become independent in their research, improve their knowledge and gain new skills. The book focuses on a deep understanding of all the steps in data analysis. The book deals with statistical techniques of data analysis such as: descriptive statistics, probability distribution, statistical conclusion, Markov chains, game theory and other current statistical analyzes.

PRICE: 1.700,00 RSD