Oditor, No. 05/2013

THE EFFECT OF THE PATENT ON THE DEVELOPMENT OF THE ETHNIC ORGANIZATION
Aleksandra Vukoje, dipl.ekon.[58]

UDC: 005.52:005.33
657.372
COBISS.SR-ID214278924

Abstract

In order to achieve the objectives of business operations, in terms of increased market volatility, crucial to the survival and success are well Prosperous conditions of existence based on maintaining competitiveness. One of the important steps is the balancing of the factors necessary for the creation of the market position of companies in a particular industry, which is very successfully be applied optimally focused SWOT analysis. This analysis will facilitate the identification of the interdependence of internal strengths and weaknesses with external opportunities and threats. The paper will be presented and providing competitive advantages in lower costs compared to its competitors, which is a comparative analysis can show. When it plays an important role properly understanding how Stavro costs in the company in order to identify the key factors that produce costs. Building a sustainable competitive advantage is a long-term process, the company makes it special compared to competing, allows him to get through the crisis and changes in business, in response to the problems that come from the market, to continue the successful development of existing and newly created jobs. This is achieved by an appropriate competitive strategy, which provides increased profitability in the industry.

Keywords: balancing, competition, emerging kinds of enterprises, market.

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[30]Aleksandra Vukoje, Batchelor of economics, master student, University of Belgrade, Faculty of Economics, Kamenička no. 6, Belgrade, Serbia.