Oditor, No. 07/2014
FOOD COMPETITIVENESS IN THE INTERNATIONAL MARKET
mr Svetlana Ignjatijević
This paper analyzes the competitiveness of agricultural and food products of Serbia in the domestic and international markets. The subject of our research is analysis the relevant factors of competitiveness of agricultural and food products, in order to evaluate the products quality and indicate the primary intentions of the production and processing. There is also consideration of the possibility of improving product quality. In this paper we started from the hypothesis Serbia has the potential for production and processing of quality products for the domestic market and exports. The promotion of the economy competitiveness products quality is possible by increasing of the productivity, efficiency and cost-effective decisions in the production, with implementation of modern knowledge, technologies and experiences.
Keywords: products quality, the competitiveness of Serbian agricultural products, agricultural products market.
Svetlana Ignjatijević M.A., University Business Academy, Cvećarska no. 2, Novi Sad, Serbia