Oditor, Vol II, No. 2/2016

NEW SYSTEM OF ASSOCIATION CORNER SHOP’s IN SERBIA
Vladan Vladisavljevic[16]

Paper received: 01.04.2016.
Paper accepted: 02.06.2016.
UDC: 005.56:334.72(497.11)
339.372.84

Abstract

Retail space has become a set of resource around which to fight a number of entities to provide a position for your items on the shelves of retail alliances. Also, the retail space is becoming a new marketing ground with a very strong effect of advertising on consumers’ decisions during the buying process. Creating and maintaining competitive advantage requires that retail alliance has advantages that its rivals do not have the target markets. Of particular importance competitive advantage based on knowledge. Retail stores gathered in the alliance have the opportunity to make sure that “the competition by working” in association with providing benefits to all members. The article traces the future activities of retail alliances, ways to organize, survival in the market to competition and efficient response to consumer demands.

Key words: Retail Alliance, retail space, a partnership, efficient consumer response, flexibility, suppliers.

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[16]Vladan Vladisavljevic, Bachelor of economics, master student, University of Defense, Military Academy, Generala Pavla Jurišića Šturma no. 33, Belgrade, Serbia, Email: vlada91@gmail.com