Oditor, Vol. VII, No. S01/2021

EXISTING CONDITIONS AND POSSIBILITIES OF TOURISM DEVELOPMENT IN KAĆ VILLAGE
Aleksandra Vujko[1], Olgica Zečević Stanojević[2]

Original scientific paper
Date received: 02.03.2021
Date accepted: 06.05.2021
UDK: 338.48-44(497.113-22)
JEL: R58

Abstract

The paper deals with rural development and an overview of the potential for the development of primarily hunting and fishing tourism as an integral part of rural tourism in the village of Kać. The richness of natural resources affects the contract zone of the region, and then it is manifested through numerous positive aspects of rural development. The paper presents the results obtained through a survey, and the conclusion is that this village has the potential for tourism development. However, in order for Kać to develop in terms of tourism, it needs quality marketing and ideas in order to attract visitors and increase tourist traffic.

Key words:Tourism, development, Kac, village, marketing.


[1] Associate professor Aleksandra Vujko PhD, European University, Faculty of European Business and Marketing, Vojvode Dobrnjca 15, Belgrade, Serbia, E-mail: aleksandravujko@yahoo.com
[2] Full professor Olgica Zečević Stanojević PhD, European University, Faculty of European Business and Marketing, Vojvode Dobrnjca 15, Belgrade, Serbia, E-mail: olgicazs@gmail.com